8 Beauty eCommerce Trends That Will Define the Industry In 2021

I am always happy when I finally found this very insightful report published by Yieldify (yieldify.com) that introduces 8 major beauty trends recommended to give a closer look in this year 2021.

Honestly, it was uneasy to find cool pieces of writing or data through internet that gave me meaningful insights or background knowledge "with free of charge" but this was something different !

fabfitfun box

It points out the following 8 major trend wtih full of examples and cases that we draw your attention, you cosmetic lover or such as myself who's committed in costmetic business!

AI technology applied Virtual Makeup

Pleases check and get your own ideas on cometic market to come like I did!

• Inclusivity is invaluable - “Inclusive ranges allowing for everyone to ‘find’ themselves are becoming more of the norm.” by Jordan Rost, Nielsen’s VP of consumer insights
• AI technology -“From virtually trying on make-up looks to evidence-based skin analysis, AR and other disruptive technologies are changing the way consumers discover, experience and connect with health and beauty brands.” by Kimberley Yap, Ministry XR’s VP of Experience Design
• Subsription Services -“If members see us as more than just a box, but access to a community and valuable knowledge, then it’s hard to put a price on how much that experience is worth.” by Katie Rosen Kitchens, FabFitFun co-founder
• Natural, Clean and Tranparent beauty
• Leveraging big data for new product development - “This is the first time we took those data points, those consumer engagements, and actually transitioned our mind space from a digital-to-sell mindset to a digital-to-design mindset.” by Eric Gruen, Olay North America’s brand director
• Influencers are an investment - “beauty brands and influencers that showcase authenticity will stand out in this crowded landscape.”
• Brand Partnership - Partnership with cosmetic brands with Hershey's,Mentos and Coca Cola etc.
• Hyper-personalization -“We take this information, we put it in our algorithm that we created in-house, and that will create a bespoke formula just for you. It’ll also tell you which products should be part of your routine.”– Paul Michaux, Prose co-founder

https://www.yieldify.com/free-guides/beauty-ecommerce-trends/

8 Beauty eCommerce Trends That Will Define the Industry In 2021 [Free Guide] | Yieldify